The Confederation of British Surgery is delighted to present a FREE Webinar 'How to Cut it in the Media' on the 24th October at 7pm.
This informative webinar will provide you with practical tools to protect your reputation in the media; both traditional press (newspapers, magazines, broadcast) as well as on social media platforms. We will be covering ways to maximise positive exposure, tackle any negative online reviews, and the session will also provide some basic training for dealing with journalist requests and reactive enquiries.
Whether your objective is to secure positive exposure for your work, or simply avoid and tackle any negative coverage, this interactive and light-hearted Webinar will offer practical tricks of the trade; do's and don'ts; and reveal the 'Holy Trinity' of Public Relations - the golden standard in healthcare publicity.
This webinar is in partnership with PRASIS, BAPRAS and Surgery International.
Speaker Information:
Tingy Simoes is Founder and Managing Director of Wavelength Marketing Communications, and is the main Press Manager for the Confederation of British Surgery. Her experience spans the breadth of plastic surgery and aesthetics; medical devices; diet and nutrition; dentistry; skincare and ophthalmics, among others. Clients have included the British Association of Aesthetic Plastic Surgeons (BAAPS); the British Association of Plastic, Aesthetic and Reconstructive Surgeons (BAPRAS); the Royal College of Surgeons of Edinburgh (RCSEd); FacialPalsyUK; the European Society of Plastic, Reconstructive and Aesthetic Surgery (ESPRAS); the London Eye Hospital and numerous private clinics, medical device manufacturers and charities. Her agency won the Public Relations Consultants’ Association (PRCA) award for Crisis Communications, and she’s the author of the first-ever PR manual for professionals in cosmetic surgery and medicine, ‘How to Cut it in the Media’.